Toshiba, which lost out to Sony in the battle for the next-generation DVD format, has announced a new technology that could help extend the life of current DVD libraries.
The technology, called XDE (eXtended Detail Enhancement), upgrades DVD picture quality to a higher definition of up to 1080p, according to Toshiba. The company was quick to point out that XDE does not give true HD, but it said the improved picture quality comes close to it.
A player already on sale from Toshiba will boost picture quality to 720p, 1080i or 1080p, depending on a TV's resolution.
Standard DVD picture quality is 480i/p. Toshiba is offering XDE DVD players for US$149.99.
This could tempt users who are opting to switch over to the new High-Def format to be tempted to continue using the DVD. Toshiba is finally avenging its loss to Sony.
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