Howard Stringer considers the Wii as a niche product..?

"I've played a Nintendo Wii," Stringer said last week at a conference in Idaho. "I don't see it as a competitor. It's more of an expensive niche game device. We're selling a lot of PlayStation3s now and it's still the best way to buy a Blu-ray player."

Stringer claimed that the Wii is not at all a rival to the PS3 it neither has Blu-Ray player nor Internet access. Good ol' Stringer, he's so excited about the E3 that he wants to start a fight already.

This might one of the first E3 conflicts between the three giant console makers.